€300
🔒 Available after Brand Discovery & Strategy Program
60 min =
€100
Session 2: Strategy Blueprint (90 min)
Building a tailored digital strategy for the athlete
Define the athlete’s digital positioning (how they should be perceived online)
Identify the most relevant platforms (Instagram, TikTok, LinkedIn, YouTube, etc.)
Define content directions (themes/topics that reflect the athlete’s unique brand and story)
Highlight content types and partnerships to avoid for brand safety and responsibility
After the session, the athlete receives a document with the insights derived from the discussion
Session 1: Discovery (90 min)
Understanding the athlete’s story, goals, and potential
Deep-dive conversation about personal story, values, and career objectives
Clarify desired outcomes
Map current digital presence and identify opportunities for growth
Assess strengths, challenges, and available resources (time, tools, support)
After the session, the athlete receives a document with the main insights
Understanding the athlete’s story, goals, and potential
Provide initial content ideas aligned with their story and partnerships they want to attract
Content calendar planning (weekly or monthly themes, posting schedule)
Feedback on content ideas, captions, and formats.
Support in aligning with brand collaborations and sponsorship opportunities
Ongoing monitoring to keep strategy aligned
Follow-up session (60 min)
Romanian or English • Online
Brand Discovery & Strategy Program
Testimonials
With 15 years of experience in marketing and communication, I have worked with brands and professionals across various industries to amplify their missions and stories online. My background in journalism and training in digital research shaped my approach: I believe listening to each brand’s challenges and values and adapting strategy to them, rather than simply following trends, is key to sustainable success.
I hold a PhD in the study of how social media algorithms influence human emotions and shape trends and behaviors. I have also taught Digital Marketing and Algorithmic Studies at SNSPA in Romania.
I help athletes grow their online brands sustainably and responsibly with content and platform strategies that truly reflect their needs and goals.
Messaging
Positioning
Platform Strategy
Anca Țenea
Digital Strategy Consultant
Working with Anca means being understood before being marketed to. She combines strategic vision with thorough thinking and genuine care. Her dedication, ethics, and depth of insight are truly exceptional
Robert David, CEO & Founder Agendum
Working with Anca is an absolute pleasure. Her expertise in digital marketing, combined with her unique perspective gained from her PhD and her easy-to-work-with personality, makes her one of a kind. She goes beyond your needs, helping you with tailored strategies that cover even aspects you wouldn’t normally think of. Working with Anca is not just another collaboration; it is an opportunity you shouldn’t miss in order to elevate your business and online presence
Betty Nutu - Senior Marketing Manager, VESRA - Honneywell Authorised Licensee
