Consent Preferences
Last updated on January 22, 2025

Common Otters Ltd, registered at 71-75 Shelton Street, Convent Garden, London, United Kingdom and trading as Adlete, (“we,” “our,” or “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website insert website URL, in compliance with the UK General Data Protection Regulation (UK GDPR).
Information We Collect
We may collect and process the following types of personal data:
Personal Information You Provide: Name, email address, phone number, payment details, and any other information submitted via forms on our website
Automatically Collected Information: IP address, browser type, device information, and browsing behaviour using cookies or similar technologies.
Third-Party Data: Information from third-party services (e.g., social media platforms) if you interact with us through those channels.
How We Use Your Data
We process your personal data for the following purposes:
To provide and improve our services.
To respond to your enquiries or requests.
To process payments and transactions.
To send marketing communications (with your consent).
To comply with legal obligations or protect our legitimate interests.
Our lawful bases for processing include your consent, performance of a contract, compliance with legal obligations, and legitimate interests.
Sharing Your Data
We may share your data with:
Service Providers: Third parties who assist in providing our services (e.g., payment processors or IT support).
Legal Authorities: When required by law or to protect our rights.
We do not sell your personal data to third parties.
Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. Once no longer needed, your data will be securely deleted.
International Data Transfers
If we transfer personal data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place to protect your information in accordance with UK GDPR.
Your Rights Under UK GDPR
As a data subject under UK GDPR, you have the following rights:
Access: Request access to your personal data.
Rectification: Correct inaccurate or incomplete data.
Erasure (“Right to be Forgotten”): Request deletion of your data under certain conditions.
Restriction: Limit processing of your data in specific cases.
Data Portability: Receive a copy of your data in a structured format.
Objection: Object to processing based on legitimate interests or direct marketing.
Cookies and Tracking Technologies
Our website uses cookies to enhance user experience and analyse site usage. For more details, refer to our Cookie Policy. You can manage cookie preferences through your browser settings.
Security Measures
We implement robust security measures such as encryption and access controls to protect your data from unauthorised access, alteration, or disclosure.
Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised “Last Updated” date.
Contact Us
For questions about this policy or how we handle your personal data, please contact us at privacy@adlete.co.
Privacy Policy for Adlete
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